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Want more students who keep coming back, class after class?

It starts with clear, welcoming, and trust-building messaging — across every touchpoint.

Not just on your website, but in your emails, your social posts, your welcome materials, and anything else you share with potential or current clients.

Because sure — some people do sign up on the fly.

But if they walk into your studio not knowing what to expect (and end up feeling confused, intimidated, or let down), that first class might also be their last.

When your words set the right expectations and help people feel seen, safe, and excited about coming back? That’s when students start sticking around. Telling their friends. Building that beautiful sense of community you’re working so hard to create.

So I put together two simple offers, just for the Pilates Encyclopedia community, to help you get your messaging working for you — without adding more to your plate.

 

website copy refresh/Write-up

$500* (5 spots – 1st come, 1st served)

If your website copy feels a little outdated . . . or you’re still pointing people to a homepage that makes you cringe a little — you’re not alone.

Maybe you slapped some placeholder text up when you first started and haven’t looked at it since.

Or maybe you’ve evolved so much as a teacher or studio owner that your website just didn’t get the memo.

Or maybe you still haven’t launched your site yet because you haven’t had a clue what to say.

You know your classes are powerful. But if the words on your site aren’t making that clear, it might be time for a refresh.

This one-time service gives you clear, confident, done-for-you copy for the two most important pages on your site — so when new students check you out, they know exactly what to expect and why they should stick around.

You’ll get:

  • Home Page copy — to create a warm, professional first impression that clearly explains who you are, what you offer, and why it matters.

  • Services/FAQs Page copy — to help people understand what to expect from your classes, how to get started, and what makes your approach worth coming back for.

  • One round of edits per page — because good copy is a team sport.

  • No tech or design — just polished, strategic words you can hand off to your web designer or drop into your site with confidence.

  • Optional: Add-on About Page for $150 — perfect if your story needs more than a quick facelift.

✨ Perfect if:
→ You’re building a site for the first time and don’t know what to say

→ You’ve been in business a while but never really loved your website copy

→ You want to attract more aligned students who come in with clear expectations and keep coming back

* Plus tax, where applicable

GET WEBSITE COPY YOU LOVE

pilates copy club

$325/month* (10 spots - 1st come, 1st served)

You know your stuff. You’ve got a unique approach. But let’s be honest — between teaching classes, managing your schedule, running the backend of your business, and trying to live an actual life . . . writing consistent content probably isn’t at the top of your “fun things to do this week” list.

That’s where I come in.

Pilates Copy Club is monthly done-for-you copy support  that helps you show up consistently and confidently — without having to figure out what to say or how to say it every single time. It helps you build trust, stay visible, and show up for your people in a way that feels aligned and low-pressure.

Here’s what you’ll get each month (in addition to a content strategy call):

✨ Monthly content strategy call to get clear on your content needs.

✨2 custom emails — Use these to welcome new students, nurture your current list, or share tips and stories that position you as the go-to teacher in your area. Whether you’re launching a new class or just want to remind folks why they love you, these are tailored to your voice and goals.

✨1 longform thought leadership piece (600–800 words) — A strategic deep-dive that shows your expertise and gets people thinking. You can use it as a blog post, turn it into an evergreen studio handout, or even adapt it for social. Topics might include things like:

  • “What to expect from your first reformer class”

  • “5 ways Pilates supports healthy aging”

  • “Why mindful movement matters more than weight loss goals”

✨Monthly Pilates Content Guide — Your creative toolbox for the month. Inside, you’ll find seasonal and evergreen ideas, promo angles, caption starters, engagement questions, hashtag suggestions, and more. Use it to brainstorm content across any platform — email, blog, social, studio flyers, wherever.

You’re still the face, voice, and heartbeat of your business — you’re just not writing everything yourself anymore.

You focus on what you do best. I’ll make sure the words match the magic.

* Plus tax, where applicable

GET MONTHLY COPY SUPPORT

Imagine this . . .

You wake up, sip your coffee, and instead of thinking “Ugh, I really need to write that email/post/update today” . . . you realize it’s already written.

The words are there. Ready to go. Thoughtfully crafted, aligned with your voice, and designed to speak directly to the people you most want to reach.

All you have to do is hit send, post, or hand it off to your team — without spending hours figuring out what to say or how to say it.

You’re not just winging it anymore. You’re showing up with clarity and confidence — and without the mental load of doing it all yourself.

Because now you’ve got a copywriter in your corner.

And not just any copywriter . . .

One with 12+ years of experience writing for female entrepreneurs and over 2 years of behind-the-scenes experience supporting Mara and the Pilates Encyclopedia community with everything from website copy and blog articles to social media and email.

That means I already understand the language, the rhythm, and the nuance of the work you do — and I know how to translate that into words that resonate.

You still get to show up as you — just with a little backup behind the scenes.

REAL MEMBER LOVE ♡

Anna Powers — The Clickworthy Copywriting Certification™

"I highly recommend working with Tiffany — if you have the chance to hire her, take it!"

Working with Tiffany Hathorn has been a true blessing to our company. Tiffany knows how to write high-converting copy and has helped us on multiple successful launch campaigns, as well as with our regular email communications to our email list. She’s able to take complex information and synthesize it into a powerful message and beyond that, she can do it quickly and with a great attitude! I highly recommend working with Tiffany — if you have the chance to hire her, take it!

Nadia Finer — Little Voice, Big Business 

"If you're looking for a copywriter that can create content that supports a 5-figure-per-month business, I can't recommend Tiffany highly enough."

Tiffany has helped me launch 3 big projects and wrote the sales page for my private business coaching program. Her unique blend of passion and personality combine to create PERSUASIVE copy that sells. If you're looking for a copywriter that can create content that supports a 5-figure-per-month business, I can't recommend Tiffany highly enough.

Monique Boutsiv — Monique B Designs

"I hate writing sales pages because I don't want to sound salesy or pushy. Tiffany got to know the motives behind my product, myself, and brought the best attributes out onto my sales page."

Tiffany was really easy to work with and made the whole process worthwhile. I was unsure that I would need her services for my sales page but I wanted to ensure that the launch was a success and it was. I had readers emailing me asking when it was going on sale because they were so eager to buy it and that's because of my sales page. I wouldn't hesitate to work with Tiffany again and she was accommodating with my short timeframe. I hate writing sales pages because I don't want to sound salesy or pushy. Tiffany got to know the motives behind my product, myself, and brought the best attributes out onto my sales page.

Tazim Damji — Being Tazim

"I knew she had everything under control."

Tiffany Hathorn helped me in creating a sales page for a business service. The result was a well-written sales page that used language that not only my clients could relate to but that also sounded like something I would write. I found the experience really professional yet easygoing. I was comfortable communicating with Tiffany. I knew she had everything under control.

WEBSITE COPY REFRESH

$500*

(5 spot limit!)

  • Home Page copy
  • Services/FAQs Page copy
  • One round of edits per page 
  • Optional: Add-on About Page for $150 

* Plus tax, where applicable

GET WEBSITE COPY YOU LOVE

PILATES COPY CLUB

$325/month*

(10 spot limit!

  • 2 custom emails 
  • 1 longform thought leadership piece (600–800 words)
  • Monthly Pilates Content Guide
  • Monthly content strategy call

* Plus tax, where applicable

GET MONTHLY COPY SUPPORT

Meet Your Copy Guide 👋

Hi, I’m Tiffany — copywriter, message wrangler, and unofficial translator of “this is what I meant to say.”

I’ve been writing conversion-focused content for over 12 years — helping small businesses, coaches, and service providers say what they actually want to say in a way that connects, converts, and feels like them.

For the past two years, I’ve had the absolute joy of supporting Mara and Pilates Encyclopedia — writing website copy, blog articles, emails, and content designed to help teachers grow their confidence, reach more students, and share the power of Pilates with the world.

So while I’m not a Pilates teacher myself, I do know how important your messaging is.

Because it’s not just about getting people to sign up.

It’s about helping the right people feel prepared, excited, and connected enough to keep coming back.

It’s about setting the tone — from that first click on your homepage to the welcome email in their inbox to the way you explain what to expect in class.

And that’s where I come in.

Whether you’re refreshing your website, looking for steady support with content, or just want a better way to stay visible without writing everything yourself — I’m here to make that happen.

Clear, thoughtful, aligned copy.

Written for you — and the people you most want to serve.

Sound good? Let’s go.

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